An Art Project, a Brand, a Global Conversation
WhatILiveBy is an innovative art project and conceptual brand that has traveled internationally, with notable exhibitions at FIAF (French Institute Alliance Française) and the Denmark Fashion Exchange. More than a brand, it is an invitation—an affirmation, a meditation, and a celebration of identity and intentional living.
Operating with a near-zero waste philosophy, WhatILiveBy challenges conventional consumerism by producing almost no physical products beyond its emblematic logo: simple, meaningful items such as stickers, iron-on labels, and leather tags crafted from leather waste. This “product-less” approach critically engages with the marketplace of brand identity, acknowledging consumption as a fluid expression of selfhood—one that evolves as individuals grow and change.
At its core, WhatILiveBy fosters a community of individuals ready to consciously own their choices, to live intentionally, and to share the deeper meanings behind their decisions. It’s a living dialogue about authenticity, responsibility, and the ongoing negotiation between who we are and what we show to the world.
